Why You Should Post Facility Photos

Welcome visitors to your funeral home with a virtual tour of your facilities.

For many members of the public, the funeral industry is an enigma. They do not know what happens “behind closed doors” in their local funeral home and let wild speculation take flight. People tend to discover the reality of funeral professionals when they are impacted by a loss. It is during this time that they can learn to find comfort in the warmth of a funeral home and consolation from the professional and caring staff.

As more people begin the process of funeral planning online, it is more important than ever to provide photos of your facility on your website. When reaching out to prospective families who have never been cared for by your funeral home, allowing them to tour your funeral home from the comfort and privacy of their own home is an excellent way to begin to welcome them into your service.

Two great examples of effective facility photo galleries are McKinney-Brown Funeral Home and C & S Fredlock Funeral Home, P.A.  McKinney-Brown Funeral Home provides 45 photos of their funeral home, guiding visitors through the different rooms and highlighting features and services they offer the families they serve.  C & S Fredlock Funeral Home, P.A. uses professional quality photos to highlight the comfort and style of their funeral home. They also showcase a variety of options in their selection room after they have shown reception rooms and other spaces associated with a warm and welcoming home.

Both websites establish a place of familiarity with visitors by providing photos of their facility. When a family begins making arrangement in person, they will know what to expect when they enter the funeral home.

By | 2018-06-13T12:56:05+00:00 March 7th, 2018|Tips and Trends|0 Comments

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